Klear was launched in 2015 by banking professionals with a vision for a more ethical and equitable future in finance.
From the start, our mission has been clear - to create real value for society and be the ethical innovator that changes the industry for the better.
Ten years later, in September 2025, Klear broke new ground with ITF Group, a leading fintech and non-bank financial institution listed on the BEAM market of the BSE, which became our majority owner.
Together we will continue to build a future where affordable and fair financial solutions reach even more people and businesses.
We always aim for a win win outcome. If something is good only for our investors, but not for the borrowers (or vice versa), we don’t do it.
Fairness is subjective. This is why we follow our moral standard and never take advantage of someone who is not well informed or who is in a difficult situation.
The Klear platform aims to be as transparent as possible from a customer’s perspective.
People should be aware of what is happening with their money at every moment (and why it is happening too).
When we change something, we always explain the reasoning behind.
Transparency is key for our communication too. We share not only the good news, but also the bad.
We aim to provide our customers with good conditions that impact much more than the one-off deal.
We do so by being mindful of the total impact of our service.
We also aim to improve the overall financial wellbeing of our community by providing information and tools for overall financial knowledge and success.
Sergey Panteleev
CEO & BoD
Diyan Georgiev
Executive Officer & chairman of BoD
Zornitsa Staynova
BoD
Yuliana Muteva
BoD
Konstantin Petrov
BoD
Klear is a financial institution registered in the Register per art. 3a of the Credit Institutions Act maintained by the Bulgarian National Bank under Reg. BGR00368.
Our share capital is 3 226 860 BGN. To date, we have financed 4225 loans and earned the trust of 1922 active investors.
In 2021, the venture capital fund NV3* invested in Klear more than 1.5M BGN.
*NEW VISION 3 CO FUND KD is co-financed by the European Structural and Investment Funds under the Operational Programme for Innovation and Competitiveness 2014-2020 managed by the Fund of Funds in Bulgaria.
